So, we've gotten to the end of the year, and we're trying to calculate how much supplies we have, and what we are in need of so that we can continue onto next year full force! The other goal that we have it to use up all of the little yard or half yard pieces of fabric that we have folded in neglected stacks on our shelves...oh, and we want to use up the ugly fabrics. Ugly, you say? Why the devil would someone make something ugly? Well, I've come to a realization-not everyone likes the same things that I like. This particular notion struck me when I was dealing with one of my customers last week (I believe you know who you are. I'm not mad! Just flabbergasted!) and she didn't like ANY of the fabrics that I had had in my booth at the Las Vegas Festival, nor did she like anything on my website, OR anything on the two fabric websites that I referred her to. And I had this horrid little mini-attack of....well, I don't even know what it was. It's just that there's all these people that go onto American Idol and brag about how all of their family and friends tell them that they can sing SO well, and then when they get up onto the stage, they screech out some painful pop song, all of America sits at home and laughs at them, and Simon tells them it's rubbish. Why was no one honest with them????Furthermore, what if I actually pick ugly fabrics, and no one is freaking telling me!!!????
I posted these pictures on purpose, because this is a good example of a fabric that I KNOW is awesome, and I actually DO KNOW that lots of other people won't exactly fancy it. I like the look of textiles that appear to be some nightmarish carpetbag gone wrong. I like really horrid olive greens and colors that look like the only appropriate place for them is on tacky kitchen appliances from the 60's or 70's. However, when I pick fabric for my company from which I will make corsets, I take some very serious things into consideration. First, I strive to cover all of the most basic colors-Black, red, blue, green. Those seem to be the ones that are easiest to match. I've noticed that when there is an "in between color" like puce or chartreuse, people aren't nearly as drawn to them. Second, I try to reflect on the countless emails that I've received that have requested something specific (I would say 80% of the "color request" emails I get are asking for purple.) or a specific pattern. Thus, when I shop, if I see a purple (which happens about once a year) I pounce on it and purchase the whole bolt and whatever else they have.
Which brings me to my next point. I know that some of you get frustrated because I don't have exactly the fabric you want, and I'm a complete slacker when it comes to updating my fabrics page on my website, but let me take a moment to defend my honor. When I'm shopping for fabric, I usually have to have several thousand dollars in cash that I stick in my bra and walk into the shop with. Cold Hard Cash speaks so poignantly and bluntly. I also have to purchase THE WHOLE ENTIRE BOLT of fabric to get a good deal. There's not a fabric store out there that is interested in providing me with 4 and 5 yard pieces of a vast selection of fabric, and letting me have them for wholesale price. Now, when you're in the wholesale world, a bolt of fabric can be anywhere from 50 to 70 yards. EVEN if I had something magical happen, and I was able to obtain the gorgeous quality upholstery fabrics for a mere 7 DOLLARS A YARD, that would still end up being easily $420. In the end, I have a lovely fabric, but I still just have one color option. (Oh, by the way 7 dollars is a splendid price, and if I were to just purchase a few yards, the retail price is more like $20. Ouch. Goodbye, profits.) So, let's do some quick math.....actually let's not. Math is boring. Let's do some B.S. estimations. So, even if I wanted a barely reasonable selection of 8 fabrics on my website, I would have to drop $4000 to meet that end. Do you guys understand what I'm saying? I hate to tell you, but I'm not exactly that rich.
Back to the main subject...sort of. We trying to save up the money to get new fabrics, but it may be a few months. I may have to give up my great love for fancy cheeses and MAC makeup, so I can actually afford it in the end. I do want to promise you that we have a lot of splendid things coming up this next year for our company. I am learning something new every single day about how to run things more smoothly, how to make a better product, how to deal with customers in the best manner possible, and how to get where I want to go with my dream. All of your advice and input has been absolutely crucial in developing this company, and I promise to continue to listen to you guys, because I actually think that, in your case, "the customer is always right."